{"id":2981,"date":"2023-11-09T20:12:23","date_gmt":"2023-11-09T20:12:23","guid":{"rendered":"https:\/\/kasifiz.com\/english\/demand-for-local-card-troy-is-increasing-rapidly-what-is-troy-card-and-where-is-it-used\/"},"modified":"2026-03-31T07:25:31","modified_gmt":"2026-03-31T07:25:31","slug":"demand-for-local-card-troy-is-increasing-rapidly-what-is-troy-card-and-where-is-it-used","status":"publish","type":"post","link":"https:\/\/kasifiz.com\/english\/demand-for-local-card-troy-is-increasing-rapidly-what-is-troy-card-and-where-is-it-used\/","title":{"rendered":"Demand for Local Card TROY is Increasing Rapidly!  What is TROY Card and Where is it Used?"},"content":{"rendered":"<div>\n<p><strong>TROY, Turkey&#8217;s payment method, has attracted great attention lately with its developing technology.  In 2015, banks in Turkey came together under the leadership of the Interbank Card Center (BKM) and created the local card scheme called TROY.  TROY, Turkey&#8217;s own payment method, was officially launched in 2016.<\/strong><\/p>\n<p>With the Central Bank of the Republic of Turkey (CBRT) joining BKM as a dominant partner in 2020, TROY efforts gained further momentum.  The dissemination strategy implemented this year <strong>TROY<\/strong>It allowed &#8216;s rapid growth in terms of both usage and number of cards.<\/p>\n<figure class=\"wp-block-image size-large is-resized\"><noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/kasifiz.com\/wp-content\/uploads\/2023\/11\/troy-1024x683.jpg\" alt=\"\" class=\"wp-image-10376\" style=\"width:820px;height:auto\" title=\"\"><\/noscript><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-troy-finansal-sektordeki-etkisini-ve-tercih-edilirligini-artiriyor\"><strong>TROY Increases Its Impact and Preferability in the Financial Sector<\/strong><\/h3>\n<p>The shopping volume made with TROY logo cards increased approximately 14 times in October compared to January, reaching 48 billion liras.  In addition, a total of 239.2 billion lira transactions have been made with TROY cards since the beginning of 2023.  These developments attract attention by increasing the influence and preferability of TROY in the financial sector.<\/p>\n<p>As of October 2023, TROY has a total of 55 members as a bank and electronic money institution.  Cards with the TROY logo can be used in all ATMs, POS devices and e-commerce transactions in the country.  These cards offer installment options at workplaces with which banks have agreements, allow you to earn points and enable you to benefit from the loyalty programs implemented by banks.  They can also be used where logos of international card schemes valid abroad are accepted.<\/p>\n<p>As of 2023, the total transaction volume with TROY logo cards reached 239.2 billion lira.  The shopping volume, which increased approximately 14 times in October this year compared to January, emphasizes the strengthening position of TROY cards.<\/p>\n<h3 class=\"wp-block-heading\"><strong>It Stands Out in Terms of Its Technological Infrastructure and User Satisfaction<\/strong><\/h3>\n<p>Positive feedback is received from users about TROY cards.  Atilla \u015eendur, who uses the TROY card, states that he prefers the TROY card because it is local and national and says, &#8220;I have been using the TROY card for about a year and I am satisfied.&#8221;  Business owner and TROY card user G\u00f6ktu\u011f Samet A\u011fca stated that his bank recommended the TROY card and that he preferred the domestic production TROY. <em>\u201cI want our own country to win rather than other countries winning.\u201d<\/em> He shares his opinion as follows.<\/p>\n<p>Recently, banking officials have observed that the demand for cards with the TROY logo has increased.  It is expected that interest in cards with the TROY logo will increase, both during the demand for new cards and the replacement of existing cards.  The TROY card stands out in terms of both its technological infrastructure and user satisfaction, gaining a strong position in the domestic card market.<\/p>\n<p>In the coming period, both the usage and preference rates of TROY, a local and national card, are expected to increase further.  Increasing demand seems to further strengthen TROY&#8217;s influence in the financial sector.  These developments may enable TROY to gain greater acceptance as Turkey&#8217;s payment method and maintain its leadership in the domestic card market.<\/p>\n<p><strong>If you want to be the first to be informed about the latest and most interesting articles, you are welcome to our WhatsApp group.  To join our WhatsApp group <\/strong><a href=\"https:\/\/chat.whatsapp.com\/GcUb561wzz44AcjKoMQHY6\" target=\"_blank\" rel=\"noopener\"><strong>CLICK!<\/strong><\/a><\/p>\n<p><h5>Share<\/h5>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TROY, Turkey&#8217;s payment method, has attracted great attention lately with its developing technology. In 2015, banks in Turkey came together under the leadership of the Interbank Card Center (BKM) and created the local card scheme called TROY. TROY, Turkey&#8217;s own payment method, was officially launched in 2016. With the Central Bank of the Republic of &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[2942,2940,2944,2941,2945,2943],"class_list":["post-2981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-where","tag-card","tag-demand","tag-increasing","tag-local","tag-rapidly","tag-troy"],"_links":{"self":[{"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/posts\/2981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/comments?post=2981"}],"version-history":[{"count":0,"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/posts\/2981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/media\/2982"}],"wp:attachment":[{"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/media?parent=2981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/categories?post=2981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kasifiz.com\/english\/wp-json\/wp\/v2\/tags?post=2981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}