Metaverse, which is described as the next step of the internet, has been on the agenda recently. What Metaverse is and how it is used has become one of the topics researched by people who closely follow technological developments. In Metaverse, which is developed as a virtual world, it is possible to do anything that is done in real life. In fact, there are many investors who set up businesses and buy land in this virtual world.
metaverse; It literally means virtual universe in Turkish. It is a platform where real and virtual environments are combined. Metaverse, a digital world, allows people to move and communicate between different devices. In the augmented virtual reality environment, people represent themselves through avatars and communicate with each other. Digital currency is used for everything that is wanted to be purchased in the virtual world. Especially recently, the purchase of land has increased considerably. Artists buy land to perform, brands to advertise, businesses to hold meetings. The Metaverse plots used are experiencing a very high trading volume. According to DappRadar, more than $100 million of Metaverse land has been sold in just one week.
Also, some video game communities like Roblox or Fortnite have made meta-universes the way they play. In fact, rapper Travis Scott, who appeared as an avatar in Fortnite in the past, has made more than 12 million players follow him with his virtual concerts. At the same time, Facebook changed its corporate name to Meta and caused the attention of the world to focus on Metaverse.
Metaverse Group, a virtual real estate company located in the USA, has invested in a virtual shopping store called SuperWorld. On SuperWorld’s website, the world map is viewed digitally with augmented reality. Metaverse Group has started to sell historical structures and regions such as the Eiffel Tower, Giza Pyramids, Central Park, and Great Wall virtually. These structures also attract a lot of attention with their prices. In fact, structures such as the Blue Mosque and Hagia Sophia from Turkey were put up for sale.
The Metaverse Concept was introduced by author Neal Stephenson in the 1992 science fiction novel “Snow Crash.” It expressed the merging of physical, augmented and virtual reality in the shared digital environment. The technology blog Verge is about Metaverse; He says it is partly a dream for the future and partly a way of encapsulating the changes that are currently underway. It is said that Metaverse is currently operational, but many techniques are required for its development. Metaverse, which enables real-time experience of various activities, is said to represent a unique $1 trillion revenue opportunity right now.
