Bringing a new breath to the luxury consumption habits of the Middle East, gold-plated olives have become a global trend with the innovative vision of Turkish businessman Levent Usluer. Aiming to add value to traditional Gemlik and Iznik olives, Usluer managed to attract the attention of the upper-income group by coating the olives with edible gold dust. This prestigious product, which has made a big impact especially in Arab countries, is rapidly becoming popular among the wealthy of the Middle East.
Gold-Plated Olive: Attracting Attention Worldwide
Olive With over 30 years of experience in the industry Levent Usluerhas received registration from the Turkish Patent and Trademark Office for gold-plated olives. Usluer emphasizes that they have made olives, a healthy and valuable product, more prestigious by coating them with gold dust. The product has attracted great interest worldwide, with demand from Middle Eastern countries in particular drawing attention. The sales price of 24 gold-plated olives goes up to $300.
“We Are Having Difficulty Keeping Up with Demand”
Levent Usluer stated that they are having difficulty meeting the increasing demands. “We have been operating in the olive sector in Gemlik for many years. As a result of long research and studies, we developed our gold-plated olives. Olives are already a very valuable product; we wanted to add a different value to it. There is currently a great demand, especially from Arab countries, and we plan to increase our production capacity. We sell a box of gold-plated olives for $500 and we are having difficulty keeping up with the demand,” He spoke as follows.
The Rich of the Middle East Admire This Luxury Product
The rich people of the Middle East, who are looking for luxury and different products, show great interest in gold-plated olives. These special olives, which attract attention with the jaw-dropping price of just one box, are preparing to spread to world markets, starting from Istanbul.
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